1875- 1900 dbq free essay sample

Through out the period of 1875 and 1900 many strikes and labor movements occurred. Many labor unions tried to reform laborers’ wages and the conditions in which they were working. Even though there were many efforts for reform by organized labor, they were unsuccessful in improving the position of the laborers. In document A there is a chart of the daily hours and index of average daily wages. It shows that daily hours went from 9. 9 in 1875 to 9. 4 in 1891. This is a very slight drop in daily hours considering most unionists were shooting for 8 hours of work a day. The wages didn’t go up much either. The index of daily wages went from 169. 9 in 1875 to 172. 5 in 1891. That is only a 3 dollar raise over the course of 16 years. It is very clear that the efforts of the unionist were unsuccessful in dropping work to their preferred limit and unsuccessful at raising wages to a desired rate. We will write a custom essay sample on 1875- 1900 dbq or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In document B a writer for The New York Times is claiming how hopeless the Great Railroad Strike of 1877 is. This shows how the newspapers and magazines were on the side of management because they felt labor was hostile. In document C there is a laborer standing over the dead goose who laid the golden egg labeled capital. On the side is a communist. This again shows that the magazines, in this case Harper’s Weekly, branded the labor movements as radical. In document D a laborer is asked about how labor was different labor is different than 15 years ago. He said that there were fewer laborers because the labor is now split up into parts. This led to a loss of specialization which in turn led to job loss across the nation. In document E there is a copy of a work contract. This contract was stating that you as a laborer couldn’t join a union or you would be fired. This particular contract is known as a yellow dog contract or iron clad contract. In Document F there is a picture of three chefs fighting over the â€Å"labor interest broth. † This is showing that there were too many labor groups trying to represent laborers which inhibited the ability to unify. In document G there is a coroner’s list of people killed in the Homestead strike. This document shows that there were multiple types of ethnic groups which made it hard to unify. Even though there were many efforts for reform by organized labor, they were unsuccessful in improving the position of the laborers. There were multiple unions and multiple ethnic groups which made it hard to unify. Also labor groups were listed as radicals by newspapers and magazines which made it hard for labor unions to get a grip in society. Overall, lack of unification led to unsuccessful labor movements.

Creativity in Advertising Industry Essay Sample

Creativity in Advertising Industry Essay Sample Creativity in the Advertising Industry Essay Example Creativity in the Advertising Industry Essay Example Although there is an extended knowledge of the importance of being creative in advertising, no conclusive research has been done in relation to its effectiveness. Researchers are trying to breach this gap by bringing into perspective previous research results in the fields of marketing, psychology, and largely, advertising. On this basis, we will review advertising in two scenarios, which are divergence and relevance in advertising. In this paper, the effects of divergence and relevance of an advertisement as well impact on consumer processing and response are scrutinized and conclusions are made. A wide-ranging theory of creative advertising is then advanced, which involves researching in five different spectrums or processes: advertising as a social process, as a personal process, as a communication process, as a management process, and lastly as a group process. Importance of Creativity in Advertising The competitive nature of businesses demands extensive advertising so that the information about the existence of the product or service in question reaches a potential consumer. The fact that many, if not all, producers use advertising to reach their target consumers means that, for a business to have the edge over its competitors, creativity has to come into play. Thus, creativity and advertising should be closely interrelated. Creativity is an important factor in the success of advertising. Advertising has become an essential part of the companies’ progress such that even special advertising departments with highly paid employees have been created (Duke Sutherland, 2001). Regardless of the significance associated with creativity, there has been little or no study of this subject in advertising and marketing. That is why there has been little progress in the subject. Consequently, the chief goal of this paper is to: Describe creativity and its components; Explain the importance of creativity in advertising; Examine trends in the advertising industry; Examine the theoretical issues concerning ad divergence and/or originality as well as relevance/effectiveness and consumer reception of both divergence and relevance; Determine a structured format for a universal supposition that will consider a broad spectrum and relationship between creativity and advertising (Duke, Sutherland 2001). Creativity According to the definition given in the dictionary, creativity is the ability to rise above rules, traditional ideas, relationships, patterns, etc., and to generate meaningful fresh forms, ideas, methods, and interpretations. It can also be defined as the use of imagination or original ideas, especially in the production of an artistic work. These two definitions underscore the two primary components of creativity. The first one is that there must be something unique, imaginative, new or different this determinant is commonly referred to as divergence. The second component is relevance since the imagined object created must be a solution to the issue at hand (Duke, 2000). New businesses and products appear daily, which leads to an increased competition in the market. The nature of the products also largely affects competition. To have the upper hand in conquering the market, a producer will have to create ways to present his/her product to his/her consumers better than the competitor does. These can be also called marketing strategies. Advert versus Personal Creativity Creativity comes about when people generate original and unique ideas and inventions that convey relevance. However, these components depend on the social recognition criterion. Hence, an ad might be creative to one group of people but not to another, i.e. an ad may be appealing to the youth and not to the older generation. In the end, advertisements are considered as products of people in the same way as ideas and inventions. For that reason, the idea of relevance and divergence can be useful when it comes to what people create, which includes advertisements. This is imperative because there are three diverse creativity forms that are associated with advertising. First, there is the workforce whose work is to create and carry out a creative plan. They are the ones tasked with the production of the advert. Second, the target market has to feel some creativity in the ad. Thirdly, the target audience exposed to the ad has to be a bit creative to perceive the message in it. Whereas there are relations between these three types of creativity, the defining characteristics of creativity cannot be altered. Instead, the framework changes (Duke, 2000). Creativity and Psychology To completely account for creativity, a structure of intellect model was developed and it attempted to categorize all of human intuition in three scopes: Six results of the processes on the substance. They are relations, classes, units, systems, transformations, and implications. Four kinds of substance to which the processes are applied. Five thought processes; these include cognition, memory, evaluation, and, divergent as well as convergent production. Creativity is explained as an original thought and it is an important constituent of human intelligence. This means that all consumers have the potentiality to recognize creative motivation and react to it in a good way (Duke Sutherland, 2001). Another model suggests that there are two stages of creativity: 1.Primary creativeness, which comes from the unknown and which is the foundation of new discoveries. This is termed as real freshness and is comparable to the originality concept of creativity. 2.Secondary creativeness, which is built on past knowledge and is based on reasoning, common sense, and logic. This is an equivalent of the relevance element in most descriptions of creativity. Trends in the Advertising Industry The new trend of the advertising industry was a focus on the dynamics of advertisement and its contribution to the economy of the country. Advertisement greatly contributed to gross domestic product. This shows that advertising expenses with regard to magazines highly increased compared to the previous campaigns. This is largely due to the technological advancement, mainly the internet. The creation of social sites and social networks such as Facebook, Instagram, Twitter, and many other sites on the internet has largely revolutionized advertising. Advertising companies have had to adjust to these changes accordingly and shift from the print media and traditional methods of advertisement to the Internet. Consequently, the ad has to be of a higher creative level to capture the attention of the target audience who tend to have higher expectations. The industry is now going online for the reason that many consumers nowadays have the tendency to use the internet more. The market online offers major potential opportunities for advertisers. Because of the low cost incurred in promotion, smaller firms can place their advertisements in front of millions of people with no time being wasted in carrying out the activity. Technological knowledge makes it possible to gauge the effectiveness of publicity. This is done by including the number of customers who surf the internet to get services and hence end up clicking on the said promotion. The television, Mobile phones and other devices give promoters more access to clients. Due to the increase in the number of people accessing the internet as well popularity of social sites such as Facebook, the demand for catchy and high quality advertisement has dramatically increased. To meet the new demand and the new creative standards of the industry, the companies polish up their ad strategies as crowds of people use the Internet and media on a daily basis. Marketers can directly publicize their products online in order to get contact with customers, which have led to the developments in the line marketing such as email solicitations corporate websites and blogs. Below-the-line business appears to be overcrowding, while some above-the-line big companies spend mo re time on improving nd adapting of their strategy of advertising (Duke, 2000). In spite of an uncountable number of blogs and websites, the online market is compacted. According to the statistics, the top ten advert-selling firms take account for a greater percentage of total online revenues advertising. The search advertising accounts took a great percentage of digital revenue advertising. An advertiser takes part in a continuing auction process to have his or her market displayed when a consumer types an inquiry into an engine search using a keyword that is given. At the same time, the vast proliferation of online videos, ad-supported websites, and blogs has created a big supply than can be readily exploited, helping to lower advertising costs in both online and usual media markets, such as television and billboards. Our SamplesThe best way to know how to write good essays is by getting a sample of an essay from competent experts online. We can give you the essay examples you need for future learning. Free Essay Examples are here. The Internet has negatively impacted the traditional media by not only increasing its share of consumer time spent but also by further diminishing the ad pricing power of the conventional media. Businesses are also discovering that it can be quite demanding to connect with online consumers who have more power to screen content through pop-ups, digital recording devices, and other types of technology of high aptitude levels. With the digital consumers that are in control of their media experience and advertisers shifting their concentration to more interactive quantifiable formats, firms must go beyond the usual advertising methods; hence, there is the need for creativity. Firms have to adapt to the new methods and ways of marketing. For long time, advertisers have used demographic and other data to target audiences, but the internet, with its authentic riches of information regarding consumer behavior, is moving this practice to a new height. Advertisers are using behavioral advertising targeting ads using data collected as persons browse the web, register on websites or sign up for promotions together with search and other strategies. Businesses also aim at becoming a part of ongoing conversations of digital consumers. They tap into social networks and create mobile phone applications and work with popular bloggers (Besemer Treffinger, 2001). Many social and economic forces, including technological advancement, the population’s educational level, increases in population and income, and radical changes in lifestyle, are most noteworthy in the advancement of the advertising industry. Conclusively, the main reason why advertising is moving from the conventional media to the internet is that the cost of running ads online is much cheaper than the normal methods, which are both expensive and time-consuming. This means that to get the attention of an audience whose time is limited and who has a higher intelligence quotient level, the degree of creativity of the ad must be of a reputable standard (Berlyne, 1971). Perception of Divergence and Creativity Creative ads are perceived to be those that are relevant and divergent. Divergence is the first and the most fundamental characteristic exhibited in ads. Most advertisements that influence consumers are different, original, and unusual in one way or the other. While the ideology of divergence is vital and paramount in creativity, it has received little development in advertising and marketing. Divergence is represented as a one-dimensional creation with little development and representation in theories (Amabile, 1996). Yet, divergence is an important theme that plays an important role in the marketing creativity. In defining creativity, relevance is also essential. The marketing ads can be relevant by being appropriate, meaningful, and valuable to the targeted population. Thus, relevance in marketing ads is a valuable stimulus. Relevance is related to the product that is being advertised as well as to the informational properties of the product that is marketed (Baer, 1993). For example, music can make the ad relevant in that its elements are blended to give the ad a meaning and add a new sense, which reflects the targeted population. In advertising marketing, producer-consumer relevance and ad-consumer relevance are two necessary aspects. Producer–consumer Relevance. In this case, an ad creates a consequential connection between the target audience and the product. Ad–consumer Relevance: This is achieved when incentive properties of the ad produce a considerable connection to the customer. Advert Processing Model The MacInnis and Jaworski advertising model The studies have shown little reliability in functionality of advertisement creativity (Andrews Smith, 1996). To provide a straightforward approach, the MacInnis and Jaworski model is used to spot the main incentives in response and processing variables. These are: I. Pre-Attentive Processing Ad processing starts with a pre-attentive phase. When consumer participation is less or there is confusion because of many adverts, it is often difficult for an ad to be noticed. To achieve the goal, the creativity applied in creating the ad must be top notch; that is it must be original, unique, and relevant to the target group (Amabile, 1996). II. Motivation to Process Once the attention of the buyer has been captured, keeping it is the next target. The consumer’s ability to process the ad and motivation are proportional to the total of attention accorded it. III. Attention The above model explains that the level of focus given to the ad is directly proportional to attention, specifically whether ad processing is a key or a minor task. IV. Depth of Processing This reveals the buyers’ level of perception of the advertisements’ information. This ranges from basic message detection to productive processes like linking the message to imagining the product in use, one’s personal life, or role taking. V. Managerial Issues Creation of advertisements requires funding. This is a managerial decision as to whether allocate this resource and in which scale. General Theory of Advertising Creativity The boundary between advertising and creativity has a broader conceptual sphere. It is therefore imperative to consider creativity in advertising in a number of different scenarios. Creativity in Management Advertising is a building block of product marketing and must be managed carefully so that sales are maximized. Creativity issues in management include: Developing creative policies and strategies; Hiring creative workforce; Aiding a creative ambiance in the business; Ascertaining if creative objectives are met; Planning unique advertising crusades; Perceiving and inspiring the creative processes (Clow, Roy Baack, 2001). Creativity in Communication Advertising is the greatest means of communication between firms and their customers. The issues here include effects of creativity on consumer persuasion and response, processing information, and other variables that incorporate creativity and influence ad usefulness (Amabile, 1983). Associated issues are: Recognizing the likely negative effects of insipid advertisements; Advising on new uses of presenting existing goods; Encouraging consumers’ involvement in firms activities, for example in sales promotions; Using creativity to improve the company’s image; Initiating new products or product extensions. Individuality in Creativity Individual consumers can process and perceive creativity in advertising differently, which can have personal consequences. Therefore advertising is used as a basis for consumer self-realization, development, and creativeness. Creativity in Groups Creative advertising is usually a product of teamwork. It is, therefore, vital to assess how ideas are made in a team setting. The issues here include: Effects of majority and minority: Effects of such aspects as promotions, rewards and mood on the creation of unique thoughts; The role of personality. Societal Creativity Advertising has noteworthy effects on the society that are directly related to creativity. The concerns here are: Effects on the norm; Advertising as a profit-making activity; Differences of processing creative advertisements across cultures; Attraction to unfriendly consumer groups, for example, anti-consumption, and Making use of adverts to inform patrons on important communal issues. Product advertising has gone through numerous changes as the years go by. The proliferation of technology has greatly affected the development of working advertisements. The industry is undergoing major revolution because online advertising has become a major marketing strategy. The main reason why advertising is moving from the conventional media to the internet is that the cost of running ads online is much cheaper than the normal methods, which are both expensive and time-consuming. Thus, managements of various firms both small-scale and large scale have had to invest in online ads to reach their clients. Due to technology developments and education progress, the target audience has become more demanding and hence the ads have to be more catchy and creative. Thus, creativity has become an integral part of advertising.

Women in top management Essay Example | Topics and Well Written Essays - 1750 words

Women in top management - Essay Example The essay will apply the use of secondary research, which means that it will solely rely on secondary data in order to meet the set objective. In order to attain the objective stipulated above, this study will begin with a literature review that aims at discussing the feminist theory, women’s position in the society, and the positive contribution women can make towards an organisation if their level of participation is increased. In the third sub-section, the essay presents case examples that demonstrate how increasing women’s participation in top management teams can be beneficial for organisations. In the conclusion, the essay will provide a recommendation to the managers in regards to the benefits of increasing women’s participation. Theoretical background This section will discuss the theory related to discussion of how increasing women’s participation in top management team can be beneficial for organisations.... ory, since the study is related to increasing women’s participation in the top management teams of organisations and the likely impact this can have on the performance of the organisation. Women’s position in the society The position of women in the society has been an issue of debate more so in the 21st century where numerous efforts have been made to redefine this position as well as the role of women in the society. According to McKee (2006), these efforts have been aimed at giving women a more vibrant role and a significant position in the society rather than the ones confined by the earlier traditions or cultural beliefs and attitudes. For example, in the biblical times, writings indicate that women were confined to lower ranks than men in the society were, and they were expected to be submissive to demands and wishes of men. The Biblical writings even hint to the fact that that women owe their origin to the male gender (the story of God using Adam’s rib to create Eve). From the earlier cultural beliefs that are not only exhibited in the Christian faith but also in the Islamic faith as well as other cultures, women were naturally excluded from certain roles and positions within the society mainly because of gender bias. Brush et al. (2010) argued that in the modern world and more in particular the years before, the new millennium, gender segregation was mostly exhibited in the working environment and in the political environment whereby the participation of women was limited to minor roles. However, Brush et al. (2010) noted that in the 21st century there have been tremendous improvements in women trying to gain equal status as men in the work environment and in the political arena. For example, the present Chief Executive Officer of Yahoo, Inc is a woman

Assignment of Acc Essay Example | Topics and Well Written Essays - 1500 words

Assignment of Acc - Essay Example 129). Among number of departments, the name of finance department is one of them. Finance department is responsible to manage and utilize the funds of the company as a whole. There are number of concepts that come under the ambit of finance and its related literature. Concepts are now moving and enhancing with perfection as well (WILLIAM G. DROMS, Jay O. Wright, 2010, pp.176). Among number of concepts, the name of fund management is one of them, which has its own recognition and importance in a broad nutshell. Managing the funds is an important provision and organizations always have to do something to do the same (NEELAN, Michael H., 2007, pp. 148). The main theme of this assignment is to pen down a sort of analysis broadly refers to cost management stance. The company name of Cycler mate and there are 4 different options from which the entire productivity of the company would be analyze accordingly. Option-1 Stop selling through cycle shops, and focus instead on building up direct mail order and internet sales Cost efficiency is one of the most integral and important part of an organization through which an entity could get the desired result (WARREN, David R., 1997, pp. 57). Organizations have to consider different options in order to get the things done accordingly. Currently, there are number of selling options are available which could be consider by a company or a management to pursue, merely to decrease down the level of cost association. In this scenario, the company is strategizing to go with internet based sales instead of focusing on the selling of the cycles through the cycle shops. Selling the cycles to the consumers with this particular action, will certainly decrease the level of cost of the company and resultantly will increase the financial belongings of the company as a whole. The budgeted figure of this scenario is mentioned below, Sales units price ? Cost Per Sale direct mail order and internet 1,100 700 1.57 cycle shop 1,400 420 3.33 The c omparative analysis of direct mail order and internet and cycle shop is mentioned below in details, year to 12/30/2012 12/30/2011 12/30/2010 12/30/2009 12/30/2008 Â   units units units units units direct sales units 1,055 1,178 967 850 743 shop sales units 1,450 1,621 1,334 1,172 1,010 Total units 2,505 2,799 2,301 2,022 1,753 Difference 395 443 367 322 267 Project Revenue through Direct Sales = 1100 * 700 = 770,000 Project revenue through Cycle Shops = 1400 * 420 = 588,000 Difference = 182,000 270 more cyle units would have been sold by the company to increase the revenue through direct selling 1100 + 270 = 1370 * 700 = 959,000 In order to break even, sales through cycle shop should be of 1833 units in total Project Revenue through Direct Sales = 1100 * 700 = 770,000 Project revenue through Cycle Shops = 1833 * 420 = 770,000 The main strength of this particular strategy is getting the figure of the units which would have been required by the companies to use accordingly, while the re is no risk associated with the same. Option-2 According to the analysis, the price which was mentioned in the year 2011 was the best price for the company as a

Media Relations Assignment Example | Topics and Well Written Essays - 250 words - 3

Media Relations - Assignment Example Quite the contrary: There’s so much information nobody can find anything† (Howard & Mathews, p. 3). Personally, I find it easy to be able to perform a quick Google search to be able to locate the information I need, whether it is a quote from a book, an excerpt from a script, or even a search in EBSCO to obtain necessary sources. I would like to look further into where they obtained this information; is it simply because it is someone of an older generation who is saying this, someone who hasn’t grown up with the internet, and as such, does not have the necessary skills to be able to narrow down their keywords for their search, or is it something more? In On Deadline: Managing Media Relations, the next thing to surprise me was the comment that â€Å"print is not dead† (Howard & Mathews, p. 4), where they go on to state that â€Å"the print media are still competitive and willing to take steps to adapt to todays’ readers† (Howard & Mathews, p. 4), while it makes sense that electronic print media is on the rise, and though the idea of magazines still being published in print form makes sense, it seems that print newspapers would start to die out, as readership grows online. I would like to learn what the true statistics are for this, and if it is really actually still feasible from an economic standpoint that they continue to make actual print newspapers for much longer. Finally, the third thing that surprised me was the idea presented in â€Å"Handling the Difficult Interview† that if there is a media crisis, that it is in the company’s best interests to â€Å"disseminate friendly evidence† (Krattenmaker, p. 4), even if the scandal is false. It would seem to me that simply a denial of the issue would suffice, but instead it is suggested that friendly evidence also be provided as well; while this may be worthwhile from a public relations standpoint, in some cases, it does not seem like it would be a benefit overall, and in fact would serve to

Causes of African American Immigration

Causes of African American Immigration Great Migration Slavery, captives these are the terms which are not separable from the history of the United States since the 15th century until today. Mallaika Adero, in a piece called, Up South Stories, studies and letters of African American Migrations mainly focus on the immigration of African Americans to north of the America. Adero was the former member of the class of the Howard university and she focused here studies on social sciences and perused her career as a senior editor. This article highlights the main reasons for immigration of blacks to the north such as better job opportunities, undesirable effects of natural disasters in south, and higher respect for women and children. Moreover, the article explains the political and cultural consequences of the great migration. The first and foremost important reason that clearly explains the blacks immigration is the job opportunities and higher wages that were offered up in the North. According to the author, up until 20th century, years after the slavery trade was ended, the vast majority of the black people still lived in the south and were considered to be the essential part of the agriculture economy. This trend seemed to continue until the first African American generation who were born free. Amiri Baraka stated that a psychological shift à ¢Ã¢â€š ¬Ã‚ ¦ made blacks go north (Baraka). Therefore, the new black generation on their path seeking for more freedom, higher wages, and in general better lifestyle began their way to the north. Besides the black peoples motivation to move to other parts of the nation, the north region merchants were interested in absorbing the black laborer due to preventing European immigration to the states during the world war I. This situation eventually led the demand for black workers to boost dramatically in the north. According to Adero, Negroes were allowed to work in factories that they were prohibited before. For instance, the industry of railroads, mechanics, and other manufacturing businesses were in need of black laborers. In addition to the better job opportunities, the second most important reason that was pushing the African Americans to the north was the natural disasters that were happening frequently in the south. The destructive floods and boll weevil insects were the two most important threats to the south businesses. The damage has been to the extent of a loss of 50 percent of the crop, estimated at 400,000 bales of cotton annually, about 4,500,000 bales since the invasion or $250,000,000 worth of cotton. (Adero 3). Based on the stated statistics, the industry of the south was negatively influenced by the insects attacking the cotton plants which consequently prevented the suppliers from improve their business. This situation lead more black citizens to lose their jobs and to distribute to the other regions. As the north areas were becoming a better place to live for the African American people, the black population was gradually decreasing in the south. In early 19th century, the black population in the north reached the limit that could enable them to strengthen their political and economic status by electing a leader from their race who could contributor to the congress. This could potentially be considered as one of the solutions to improve the black peoples power nationwide. However, the author describes this decision as an unwise move. She correlates the consequents of such a decision to the black people during reconstruction days. On the other hand, the author believes the black people should take an alternative path to the liberty when she says The Negroes should support representative men of any color or party, if they stand for a square deal and equal rights for all (Adero 9). The blacks community was developing as their men were getting more involved in the industry. Nearly, n inety percent of the jobs that required skilled labors were occupied by the black workers. This situation led the black community in the north to become more powerful and eventually establish themselves in the congress. One of the factors that played an essential role during the huge migration was the relation between minority and majority groups and how these two could become a complementary of each other. Alain Locke, American writer and philosopher, explains despite the definition of this two status, it has been proven through the history that there is a very narrow difference between them. Therefore, depending on the time and the situation, one could be considered the minority or the dominant majority. The author uses these attitudes to describe the environment existed in the north nations during the great migration.   According to the author, the great migration significantly affected the blacks community to lose their tradition and culture. However, the study of the history demonstrates that they were able to overcome all the cultural disorganization while gradually following the majority group in the society. Generally speaking, These two articles describe the black peoples immigration to the north after the civil war. The author attempts to clearly describe the main problems that African American were confronting through their immigration. Also, the effect of the migration on the black peoples culture and family life were studied by introducing the close relation between minority and majority groups in different societies. Works Cited Malaika Adero, Ed. Up South: Stories, Studies, and Letters of this Centurys African-American Migrations (New York: The New Press, 1993), pp. xvii-32. Alain Locke,   The New Negro (1925), pp. 442-451.

Theseus Or Hercules? :: essays research papers

Theseus or Hercules? Theseus is most worthy of emulation. He was a great hero in Athens. "Theseus was, of course bravest of the brave as all heroes are, but unlike the other heroes he was as compassionate as he was brave." (p. 159). Theseus also was a man of bravery, intellect and bodily strength. Hercules on the other hand was what all Greece except Athens most admired. He was very strong but wasn't too smart. Hercules never thought of the consequences that his actions would bring about before he followed through with them. First, Theseus was very strong. He fought many terrible horrendous monsters such as the Minotaur, "..a monster, half bull, half human.." (p.151), and went on many great ventures such as the Quest for the Golden Fleece. Theseus showed his great strength in adventures such as the one with the Minotaur. Hercules was also involved in many great adventures in which his great strength was shown. Hercules was much stronger than Theseus, but Theseus made up for this small loss in other ways. Second, Theseus was very smart. Because of his great intellect the Athenians, people who valued thought and ideas, chose him and not Hercules as their hero. Theseus escaped from the Labyrinth and killed the Minotaur. Neither of these tasks were easy and required someone with aptitude unlike Hercules. Theseus always thought things through and made good decisions. Hercules' foolishness was shown on many occasions such as when he killed his family and his music teacher. Theseus' intellect is one very valuable quality which makes him more worthy of emulation. Third, Theseus was very brave. In fact he went on so many great excursions that a saying grew up in Athens "Nothing without Theseus!" (p. 149). When it was time for Theseus to seek his father he would not go by water " But Theseus refused to go by water because the voyage was safe and easy." (p. 149). Theseus insisted to take the way by land. His idea was to become a hero as quickly as possible, and he accomplished his goal by ridding the land of all the banns to travelers on his way to find his father. Theseus had many other adventures. He was on the Argo, in the Caledonian hunt, as well as many others. Hercules also had many adventures but his were often the result of his own

Global Wine Wars Essay

1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the primary threat to the French export market is internal to the industry: the inability of the appellation system to appeal to what is becoming a global way of understanding wines (Business Report, 2004). France is the largest overall producer of wine, at 5. 3 billion liters of wine in 2001, 20% of world production. France has traditionally set the standard for quality wine as well as defining these standards. French viticulture laws mandates four levels of quality as 1) Appellation d’Origine Controlee (AOC) 2) vins delimite qualite superieure (VDQS) 3) vins du pays and 4) vins du table. French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts in the wake of the Iraq war. The rise of the euro against other currencies, such as the 30% increase relative to the dollar in the last few years, has put French wines at a comparative cost disadvantage. But consensus among experts is that the primary threat to the French export market is internal to the industry: the inability of the appellation system to appeal to what is becoming a global way of understanding wines (Business Report, 2004). Although France has been slow to adapt to changing production and consumption trends it was an early player in international partnering and acquisition. The first joint venture was Baron Philippe de Rothschild’s venture with Robert Mondavi to create Opus One in 1979. Gallic presence in the Napa sparkling wine industry is strong as Domaine Caneros, Domain Chandon, Mumm Cuvee Napa, Pieper-Sonoma, and Roederer Estate are all owned by French champagne houses. Pernod Ricard owns wineries in Australia, Argentina, Chile and Spain (Economist, 1999). Most (90%) production is concentrated in California. Started primarily by French and Italian immigrants in the late 1800’s, California’s winemaking tradition is only a few generations old and was interrupted by Prohibition. A global reputation for fine wine is even more recent, when two Napa Valley wines won gold medals at a 1976 blind-tasting competition in Paris, a victory unexpected by the rest of the world, including many Americans (Lukcas, 2000). The US adapted the French appellation system with over 130 approved American Vineyard Appellations ranging in size from the multi-state Ohio River Valley to the smallest, Cole Ranch, a 150 acre property in Mendocino County (Wine Institute, 2003). One of the most acclaimed appellations is Napa Valley. Most American winemakers also label by varietal if a wine contains at least 75% of that varietal by volume. 2. What changes in the global industry structure and competitive dynamics led France and other traditional producers to lose market share to challengers from Australia, United States, and other New World countries in the late twentieth century? International competition on the wine market is characterized by a considerable disparity of strategies used by the different producers and wine-producing regions around the world. New World Challenges Old With the emergence of New World players in the global wine industry many of the Old World players have been losing market share. At first France, Italy, Spain, and Germany simply laughed at the wine-making techniques of the new players -U. S, South America, South Africa, Australia, and New Zealand. However, it quickly became apparent that the newcomers pose a serious threat to the traditional winemakers. The French were especially hurt when they began to lose their global market share as well as the coveted U. K. market to the Australians. Allows analysis of the way in which newcomers can change the rules of competitive engagement in a global industry. How incumbents can respond, especially when constrained by regulation, tradition, embedded values, and a different set of capabilities than those demanded by the emerging market by changing consumer tastes and market structures. The case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers, the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high priced market segments. REINVENTING THE MARKETING MODEL: New World producers revolutionized the packaging and marketing aspects of wine making. Americans and Australians greatly impacted wine packaging by replacing the Old World standard liter bottle with a half-gallon flagon in the U. S. and the innovative â€Å"wine-in-a-box† package in Australia. Australians have been praised for this idea because boxed wine not only saves on shipping costs but it has made storage easier for consumers. Australians have also begun to use screw on caps rather than the traditional corks on premium wines; this is to prevent spoiling due to deficient corks. On the marketing side, New World producers began to differentiate their products to attract customers unaccustomed to wine. Ripple, an American wine was said to be unsophisticated wine and was marketed toward customers unaccustomed to wine. It was wildly successful and led to an increase in branding and marketing alike. These were not the only major changes driven by New World companies, another was distribution. Previously the tasks of grape growing, wine making, distribution, and marketing were handled by different entities, many of which lacked the scale and knowledge to function proficiently. â€Å"In contrast, the large wine companies from the New World typically controlled the full value chain, extracting margins at every level and retaining bargaining power with increasingly concentrated retailers. † Since these producers held responsibility at every level, the quality of the final product was immaculate. Wine Traditionalists felt the New World’s established grape-growing and wine-making ways were embarrassing. Arguing that in their drive for efficiency, consistency, and their desires to cater to less sophisticated palates, New World producers had lost the character that came with more vintage wines made in the traditional fashion. Annoying Old World producers even further was the fact that new wineries would name their wines Burgundy, Champagne,†¦ 3. What advice would you offer today to the French Minister of Agriculture? To the head of the French wine industry association? To the owner of a mid-size, well regarded Bordeaux vineyard producing wines in the premium and super premium categories? Evaluation of different strategies †¢ †¢ †¢ †¢ †¢ Premium & Standard wine market Creation of an accessible French brand The Global wine company (acquisitions and mergers) â€Å"Appellation d’origine controlee† and competitive disadvantage Protectionism versus being marketing oriented.

Steven Spielberg essays

Steven Spielberg essays Like a light bulb in the night attracting insects, movies as a form of entertainment have clutched peoples attention. Through out the last 60 years the duration of the film industry has enabled directing techniques to evolve. This also has allowed computer animation, sound effects and make up to develop, in turn drastically changing the American entertainment. The architect behind this change in movie making is a man by the name of Stephen Spielberg. In the last 30 years, Spielberg has risen to be the most renowned filmmaker in America. He has produced and directed the most memorable films in history, and embedded his mark in American culture. Steven Spielberg was born on December 18, 1946, in Cincinnati, Ohio. Growing up as the only Jewish family in the neighborhood exposed impacted his childhood and later his movies. Looking for a distraction from life, young Spielberg picked up his fathers 8mm camera, which was to be his newfound hobby. In which he created many short films, enlisting his family members as cast members. At the age of 13, Spielberg taught himself how to master camera angles, technical tricks, and visual storytelling skills. His first feature-length film, Firelight, was two-and-a-half-hours long. Firelight showed at a local movie theatre, whereby Spielberg made one hundred dollars in profit in one night form his film. After graduating from high school, Spielberg attempted to enroll into film school but failed due to poor high school grades. He attended California State College at Long Beach, and majored in English. After graduating from college in 1970, Spielberg snuck onto the Universal Studios lot and tried to convince producers to look at his films. The film Amblin told the story of a couple hitchhiking from the Mojave Desert to the Pacific Ocean. Spielberg scrounged together fifteen thousand dollars from his friends and family to make this 22-minute film. The fruits of this film reveal...

Free Essays on Children And ADHD

To celebrate Lisa’s 9th birthday, her parents took her to a restaurant. She had been so distracted by the waitress’ bright red hair that her father called her name three times before she remembered to order. Then before she could stop herself, she blurted â€Å"Your hair looks awful† to the waitress. She couldn’t help but say what she was thinking in her mind. Lisa has always had a problem with her impulsiveness and not thinking things through before she acted. Its not that she just didn’t care about what’s right and what wrong, she couldn’t help but act out or say whatever it was going on in her head. Her parents wondered why her grades were not good, and why she always got in trouble in school. They just though she was a bad girl and didn’t care about anything. Eventually, her parents took her to see a psychiatrist. Lisa talked with the doctor alone and told him everything that’s going on in her life. The doctor then ta lked with Lisa’s parents and they told him about all of Lisa’s problems in school and at home. The doctor reached a conclusion on what was wrong with Lisa. It wasn’t a case of her just being bad and impulsive. The doctor told Lisa and her parents that she had Attention Deficit Disorder. Attention Deficit Disorder (ADD) is a growing problem in U.S. One of the first questions parents ask when they find out their child has ADD is â€Å"why, what went wrong?† The fact is children with ADD cant help the fact they have it. ADD is a chemical imbalance in the brain. It is caused by a lack of seretonin in the brain. Seretonin is the â€Å"happy† chemical in the brain, which controls negative impulses, and positive desires. When there is a lack of seretonin, the person can’t concentrate or control their actions. ADD can be detected in children easily. Children with ADD usually have problems in school. Not only academic problems, but behavior problems too. Children with ADD don’t learn easily. They ar... Free Essays on Children And ADHD Free Essays on Children And ADHD To celebrate Lisa’s 9th birthday, her parents took her to a restaurant. She had been so distracted by the waitress’ bright red hair that her father called her name three times before she remembered to order. Then before she could stop herself, she blurted â€Å"Your hair looks awful† to the waitress. She couldn’t help but say what she was thinking in her mind. Lisa has always had a problem with her impulsiveness and not thinking things through before she acted. Its not that she just didn’t care about what’s right and what wrong, she couldn’t help but act out or say whatever it was going on in her head. Her parents wondered why her grades were not good, and why she always got in trouble in school. They just though she was a bad girl and didn’t care about anything. Eventually, her parents took her to see a psychiatrist. Lisa talked with the doctor alone and told him everything that’s going on in her life. The doctor then ta lked with Lisa’s parents and they told him about all of Lisa’s problems in school and at home. The doctor reached a conclusion on what was wrong with Lisa. It wasn’t a case of her just being bad and impulsive. The doctor told Lisa and her parents that she had Attention Deficit Disorder. Attention Deficit Disorder (ADD) is a growing problem in U.S. One of the first questions parents ask when they find out their child has ADD is â€Å"why, what went wrong?† The fact is children with ADD cant help the fact they have it. ADD is a chemical imbalance in the brain. It is caused by a lack of seretonin in the brain. Seretonin is the â€Å"happy† chemical in the brain, which controls negative impulses, and positive desires. When there is a lack of seretonin, the person can’t concentrate or control their actions. ADD can be detected in children easily. Children with ADD usually have problems in school. Not only academic problems, but behavior problems too. Children with ADD don’t learn easily. They ar...

Behavioural Aspects of Budgeting Essay Example | Topics and Well Written Essays - 2500 words

Behavioural Aspects of Budgeting - Essay Example However, before anything else, it is a good idea to understand something about the chosen company. The Southeast Asia (S.E.A.) Olympus Marketing Incorporated is one of the affiliates of S.E.A. Olympus Group of Companies, which was founded in the Philippines in 1983. The other affiliates are SPARKO, distributor of imported surface coatings and SCADE Industrial Corporation, a manufacturing plant of stainless water tanks such as storage water tanks and hydro pneumatic pressure tanks. The S.E.A. Olympus Marketing Incorporated is both a trading and manufacturing company which operates nationwide in the Philippines. It has branches in the three major islands of the Philippines. The S.E.A. Olympus Marketing Incorporated is responsible for the distribution of products produced by other affiliates. Originally, the company was a distributor of composite materials such as resin and fiber glass to the fishing and fashion industries. Today, the S.E.A. Olympus Marketing Incorporated is having a link with its main suppliers in Singapore, Taiwan and China. This year, it is planning to expand in the entire country and later in the Southeast regions in Asia. As of the moment, it has sub-business units (SBU) in the major cities in the Philippines as part of its strategic positioning. This year, its goal is to expand, but part of it is to carefully manage its finances. At the national level, the S.E.A. Olympus Incorporated might appear to have a very complicated organizational working structure of working departments. For the purpose of looking at the micro level of the organization’s activity, this paper examines the working business units in the country. S.E.A. Olympus Marketing Incorporated is composed of sub-business units working together for one goal. Each of this sub-business unit is composed of general support group and frontline group. The general support group is composed of the Accounting

Social Inequality Essay Example | Topics and Well Written Essays - 1000 words

Social Inequality - Essay Example Although the country has gone a long way toward an appearance of classlessness, class is still the prevailing force determining the way people are distinguished in the contemporary America. As Janny Scott and David Leonhardt maintain, "class is still a powerful force in American life. Over the past three decades, it has come to play a greater, not lesser, role in important ways. At a time when education matters more than ever, success in school remains linked tightly to class. At a time when the country is increasingly integrated racially, the rich are isolating themselves more and more. At a time of extraordinary advances in medicine, class differences in health and lifespan are wide and appear to be widening." (Scott and Leonhardt) Therefore, there are several evidences from education sector, health industry, and financial sector which prove the increasing influence of class in American life. Social inequality in health sector provides one of the most important evidences for the escalating influence of class in American life. ... Miele's, Mr. Wilson's and Ms. Gora's (people belonging to different classes) struggles to recover. "Class is a potent force in health and longevity in the United States. The more education and income people have, the less likely they are to have and die of heart disease, strokes, diabetes and many types of cancer. Upper-middle-class Americans live longer and in better health than middle-class Americans, who live longer and better than those at the bottom." (Scott) According to the scholars who have researched social factors in health the gaps among the various classes are widening. In their attempt to support the claim that class matters in American life, the New York Times Correspondents provide examples from marriages that cross class boundaries. Although these challenges are not as obvious as those that cross the lines of race or nationality, "people who marry across class lines are also moving outside their comfort zones, into the uncharted territory of partners with a different level of wealth and education, and often, a different set of assumptions about things like manners, food, child-rearing, gift-giving and how to spend vacations. In cross-class marriages, one partner will usually have more money, more options and, almost inevitably, more power in the relationship." (Lewin) According to the New York Times Correspondents, evidences from religious practices also suggest that class matters in American life and the growing power and influence of evangelical Christians illustrates this social inequality. "Their growing wealth and education help explain the new influence of evangelicals in American culture and politics. Their buying power fuels the booming market for Christian books, music