A Brief Note On Social Media And Advertising - 1469 Words

Social Media and Advertising Advertising is an effective means to get information about a product directly through to the consumers, and with the advent of smart phones and social media it has evolved dramatically. Prior to social media an advertiser must have made direct contact with a potential buyer or had to purchase signs or commercial slots on television. Now a majority of young adults in the developed world have smart phones that are linked to their social media. This increases the potential pool of consumers by placing a digital advertisement on a social media site. This can have positive impacts for companies wishing to expand their customer base, but also it is a draw back for the consumers who are constantly assaulted with ads about items or services they have recently viewed in another browser. Television commercials are still very prominent, but social media advertising can reach a larger number of people per dollar. For example, a company could purchase ten minutes of advertising for one channel on television and the consumer pool is the only the viewers of that channel during commercials. However, it would be more cost effective to have an ad run all day on a social medial site such as Facebook or twitter. Marketers have had to completely change the way that they have done advertising with the implantation of social media. This is a very large shift from the traditional methods used, â€Å"These changes have caused marketers to start adopting socialShow MoreRelatedEssay about Mkt 500 Week 1 to Week 11 Discussion1413 Words   |  6 PagesWeek 1 Discussion The 4Ps of Marketing Please respond to the following: †¢ From the e-Activity, imagine that you are pitching your favorite social media site to the â€Å"Shark Tank† panel for a possible investment opportunity. Examine the 4P’s (price, product, place, promotion) of your favorite social media Website. 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